Brand Strategy, Creative Direction, Visual Identity

CREATIVE BRIEF
A floral shop that redefines traditional arrangements through a darker more expressive lens. Noir Stem treats flowers as statements of mood and artistry rather than decoration, balancing elegance with intensity.

AUDIENCE
Individuals who appreciate unconventional beauty, couples seeking unique wedding or event florals, lovers of gothic aesthetics, art and vintage design.

VISUAL TONE
Moody | Romantic | Elegant