Hello! I’m Sam.

I started Riot because I wanted to take the experience and creative thinking I’ve gained over the last 10+ years working with large corporate teams and growing brands, and bring that same level of creative strategy to small businesses that care about how they show up. I’ve seen firsthand how thoughtful branding, strong design systems and clear storytelling can impact a business and I believe small businesses deserve access to that kind of creative direction without needing a full in-house design team.

My goal is to be more than just a designer hired for a one-time project. I want to be a creative partner, someone who helps businesses grow with confidence, build a brand that feels intentional and cohesive and create visuals that truly reflect who they are. Whether it’s branding, web design or ongoing creative support, I love helping bring ideas to life in a way that feels authentic, strategic and built to grow alongside your business.