Brand Strategy, Creative Direction, Visual Identity

CREATIVE BRIEF
A clothing company that reflects the feeling of modern western living in a way that feels authentic and elevated. High Prairie was built around the idea of collecting pieces that are functional for everyday whether that’s working on the ranch or dressed up for a night out.

AUDIENCE
Adults 18 to 30 who are drawn to brands that feel functional and modern, with elevated sensibility.

VISUAL TONE
Grounded | Warm | Open